We believe dental clinics should offer an attractive environment for both patients and dentists. Bright, welcoming reception areas and modern, well-equipped dental surgeries providing the full range of dental treatments. There should be readily available information for patients on the treatments provided at each clinic supported by transparent pricing so it is clear what each treatment costs.
Clinics should be more accessible with extended opening hours which fit the increasingly busy lives of patients. Booking early morning, evening or even weekend appointments should not be a problem. Patients should be provided with easily understood treatment plans which explain the options available and what the dentist recommends. A visit to the dentist should be a like visiting a high quality retail outlet.
And in any country where we have a clinic chain, the local brand should be recognised everywhere for great quality and great value. A brand which patients and dentists both endorse.